If you’re part of the Youtube beauty blogging community, whether you’re a contributor or regular viewer, you need to watch Wayne Goss’ video on live filters.
I have to say I have had it with the degradation of beauty blogging. Initially, this consumerist uprising took the beauty community by storm because regular people were reviewing beauty products and showcasing their skills in makeup artistry. These were normal people giving their honest opinion on products/services that were otherwise being shoved down our throats through mass advertising. Mass advertising that relied heavily on models blessed with good looks, photo retouching and perfect lighting.
This consumerist uprising continued to grow as more and more people figured out that a regular consumer was more trustworthy than a paid advertorial strategically placed to catch us out in our everyday lives.
If you can’t be bothered to watch Wayne Goss’ video I will break it down for you.
Beauty bloggers and vloggers are using live filters in their uploaded tutorials and they’re editing the CRAP out of their selfies as well. Now, I think it’s very obvious when you see a makeup selfie on Instagram that has been retouched to high heaven. But live filters – this was under the radar. Unless you have a keen eye, it might go unnoticed. These live filters serve the same purpose as a filter you may have used on an Instagram selfie or Snapchat video. The difference is it’s LIVE.
This angers me because I love the beauty blogging community. I loved the idea that regular people were having their voices heard. I loved seeing what I believed was a genuine and authentic representation of beauty as we know it. Wayne Goss was the very first blogger I started watching. This was several years ago before bloggers started to enhance their lips with hyaluronic acid and bleach their teeth. Now I’m not saying that as an individual that you cannot enhance your appearance surgically but when you’re on a public platform, everything you do will have an influence.
But this post isn’t about that, that could be a separate topic altogether.
What bothers me is some of these bloggers are straight up lying to you. They are no doubt skilled in their art and if they weren’t they wouldn’t have the huge following they have. Kudos for keeping up with your grind. But my question is, why start using live filters?
These bloggers gained a following when they were using mere daylight or a simple lamp and camera. Now all of a sudden there’s an influx of live filters that are blurring out every perceived imperfection imaginable, there are no pores in their photos or videos and their skin looks like airbrushed perfection.
The thing that gets me is these are the same people who will look in a magazine and feel like crap because they don’t look as perfect as the models featured. And yet they are guilty of peddling this unachievable perfection to their followers.
I think of the Power of Makeup trend that took off some time last year. While I no longer rate the blogger who invented it, the phenomenon was mostly positive. However, I stopped supporting bloggers whose photos were so edited and blurred out that it began to affect my own self-esteem. Not to mention, it ticked me off because the photo wasn’t truly celebrating their art. No amount of skilled makeup application is going to make anyone look like that. I like my fashion magazines just as much as the next person, but I embraced the Youtube beauty blogging community because I was sick of the hyper-real images on each glossy page. I’m sure a lot of people feel the same.
And yet, this is where we are heading.
On some level I understand that society demands perfection. Especially of women and defying the ageing process. I can only imagine the pressure felt when trolls or just thoughtless people post bullying comments online. But surely, if you keep enhancing your appearance, whether with surgery or with live filters, aren’t you encouraging and perpetuating this malignant spirit?
There will come a time when the viewer will demand the following fine print:
A live filter was used in the making of this video
Like the ”filmed with lash inserts” example that I alluded to in my post on the correlation between bitchiness and Youtube popularity, viewers will eventually demand to know how authentic their favourite bloggers’ tutorial is. I think as a society we underestimate the power of the media. How it affects our self-esteem and self-worth. A steady diet of heavily retouched video and images is bound to make people feel deeply unattractive and unworthy. I know I definitely do not want to be a part of that.
But don’t get it twisted. I LOVE makeup, I LOVE watching beauty tutorials, I LOVE applying my makeup and talking about it with anyone who will listen. The time I spend applying my makeup before a social gathering is the best bit for me. What disappoints me is bloggers bending the truth and becoming like the images they hate.
How do you feel about bloggers using live filters in their videos?
Love blackpistachio x